Energie
Brand studio
The brief asked to identify a brand that, although no longer present in the market, still played a role in the local culture in which it was present and analyze its heritage and characteristics. The selected brand was Energie, and through a meta-design process two generative tools of brand identity were created: brand book and brand video.
These two outputs, the starting point of a possible relaunch and rebranding, represent the synthesis of the historical analysis carried out and the brand's values, tone of voice, territories, personality and strategy.
Credits
My role in the project: research, concept, content creation, copy and scriptwriting.
Design team: Elisabetta Gentili, Luca Lombardi, Francesca Mattiacci, Elisa Negri, Elena Pirisi, Vanessa Medda, Marco Zagaria
Politecnico di Milano - 2020/2021
Metaproject Lab
Professors: Stefano Mandato, Fabrizio Piccolini
